Symmetry Corporate Finance Advises on the Sale of Eposly to AscendX

Symmetry Corporate Finance is delighted to announce its role advising the founders of Eposly on the sale of the business to AscendX Cloud. This transaction represents a significant milestone for one of the UK's most innovative Salesforce-native software businesses, and a further step in AscendX's growth as a leading aggregator of enterprise software solutions.

Based in London, Eposly is a comprehensive point-of-sale and retail management solution built natively on the Salesforce platform. As the only 100% Salesforce-native POS and checkout solution, Eposly enables businesses to deliver seamless, integrated purchase experiences across in-store, online, and over-the-phone channels — providing a true 360-degree view of customers across all touchpoints. Serving a wide range of industries including automotive, retail, healthcare, education, and manufacturing, Eposly has established itself as a trusted solution for organisations seeking to connect their front-line operations directly with Salesforce.

AscendX, founded in 2023 and backed by Columbia Lake Partners and Osprey Investors, is an ISV aggregator for the Salesforce and broader CRM ecosystem. The company acquires and develops a curated portfolio of solutions designed to address gaps in the CRM market, supporting ISV founders with go-to-market strategy, product development, and operational resources. Eposly joins an already impressive portfolio that includes Documill, CapStorm, and Ortoo — further reinforcing AscendX's position as a destination platform for best-in-class Salesforce solutions.

The acquisition accelerates Eposly's growth trajectory, providing access to AscendX's ecosystem expertise, cross-selling opportunities across the wider portfolio, and the resources to scale its product and commercial capabilities. AscendX's stated commitment to keeping founders involved ensures continuity of vision and deep product expertise within the business going forward.

Symmetry Corporate Finance advised the Eposly founders throughout the transaction, managing the process from strategic positioning and buyer engagement through to negotiation and completion.

Jonathan Tate, Managing Director at Symmetry Corporate Finance, commented: "Eposly is a genuinely category-defining product — there is nothing else like it in the Salesforce ecosystem. The founders built something technically exceptional with a clear and growing customer base. Joining AscendX gives Eposly the platform and the resources to reach the scale its product deserves, and we are proud to have supported the team in achieving that outcome."

About Symmetry Corporate Finance

Symmetry Corporate Finance specialises in advising owner-managed and mid-market businesses on business sales, mergers and acquisitions, and exit planning. Our expertise across the technology and software sectors — and in particular within the Salesforce ecosystem — enables us to identify the right strategic outcomes for founders and shareholders, and to execute transactions that reflect both the commercial and cultural ambitions of the businesses we represent.